Today students studied logo design and a sampling of historic and current logos. Aspects such as simplicity, boldness and ease of recognition were discussed, noting the primary function of the logo being to indentify and make an introductory statement about the person/business/organization the logo represents. Notable logos we discussed were Nike and Apple among others.
We also looked at the well-known German artist Albrecht Dürer, part of the Northern Renaissance, who had a distinctive monogram. Using his initials AD, he created an interesting logo which he included in most of his artwork.
In addition to this historic artist, we also looked at a current graphic designer's sketches in creating his own personal logo which I found online.Students spent the period creating at least 9 different personal logo design ideas before selecting one final design. Students used initials, numbers, and images which meant something to them in creating their own logo to identify themselves.
